Jilted *NYC* fiancé turns abandoned ring into successful online business

Josh Opperman turned the pain of being a dumped by his fiancee into a successful New York City online business called I Do Now I Don’t. 

After three months of being engaged, Opperman returned home from a rough day at work in New York City to find his fiancées belongings gone and if that wasn’t enough, sitting on the coffee table was the $10,000 engagement ring.

Opperman learned quickly that he wasn’t going to find a buyer that would help him recoup a fair amount of the ring’s cost. Instead, he started I Do Now I Don’t, an online market site for “pre-loved” engagement rings.

I Do Now I Don’t has grown into a five-person operation since it began in 2007 and is now averaging monthly sales of about $200,000 with sellers recouping 40 to 60 percent of their rings retail value, according to Entrepreneur.com.

I Do Now I Don’t gets about 325 listings per month generating about 150 transactions. The business also has expanded to a variety of jewelry and wedding dresses, according to its website


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