The force is with M&M’s retail expansion

NEW YORK CITY — In anticipation of the upcoming Star Wars film, M&M’s has launched a line of merchandise that ties into the film franchise.

The products will be available at M&M’s World retail stores in New York City, London and Orlando. A partnership between the two iconic brands brings a wide variety of apparel, home goods and collector’s items to stores, just in time to celebrate Star Wars Day on May 4th.

M&M’S World products feature the beloved M&M’S characters – Red, Yellow, Orange, Blue, Green and Ms. Brown – dressed as some of the most famous Star Wars characters, like Darth Vader, Luke Skywalker, Princess Leia and Chewbacca.

Fans at the New York, Las Vegas and London stores can also add Star Wars phrases and character images to M&M’S chocolate candies using the in-store personalized printers.

Image courtesy of M&M’s World

Source: PR Newswire

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Kelley Chambers

Kelley Chambers is a writer and editor with more than 10 years of experience covering news in Oklahoma. He has worked for the The Oklahoman, was editor-in-chief of The Vista at the University of Central Oklahoma, served as writer and later editor-in-chief of okcBIZ magazine,...