Danny Bowien, celebrity chef and Oklahoma native, plans to offer breakfast at his famed NYC restaurant Dec. 18-20
NEW YORK CITY — Oklahoma native Chef Danny Bowien, a James Beard Rising Star Chef award winner, is introducing breakfast for the first time at his Mission Chinese Food location in New York on Dec. 18-20.
All of the items will feature Kellogg’s cereal as the main ingredient on the innovative breakfast menu.
Known for bold flavors and reinventions of Asian classics (think Kung Pao Pastrami and fried rice with pineapple and curry), Bowien and his team will be pouring original cereal creations tableside with such ingredients as bacon-infused soy milk, cashew butter, lime and winter berries to entice diners and tempt their taste buds. Bowien and Kellogg’s seek to inspire foodies to create their own imaginative cereal combinations and to think differently about their favorite breakfast item.
Mission Chinese Food will offer the limited-time specialty breakfast menu Friday through Sunday and is accepting reservations now. Five original Bowien creations will be unveiled during the first seating. The pioneering combinations pair Kellogg’s cereal with well-known ingredients and dishes frequently found on the restaurant’s regular menu, like rice porridge or green tea noodles.
At least $25,000 in proceeds will benefit The Bowery Mission, which provides meals to homeless men and women in New York City.
“I’m excited about using Kellogg’s cereal to stir up people’s perception of breakfast – especially for a good cause this holiday season,” said Bowien. “Diners can expect a blend of familiar and unexpected flavors that result in some unforgettably amazing cereal dishes.”
A lifelong fan of Kellogg’s cereals, Bowien grew up with Corn Flakes as a staple in his Oklahoma home. Using this as inspiration to enthrall breakfast lovers, Bowien will introduce cereal bowls that reimagine Chinese and traditional breakfast recipes. One breakfast item, for instance, will combine Kellogg’s Corn Flakes with yogurt and winter berries.
Bowien opened Mission Chinese Food at 171 E. Broadway in Manhattan in 2012. His San Francisco-based Mission Chinese Food restaurant that he co-founded was named the second best restaurant in America by Bon Appetit magazine in 2011. He won his Rising Star Chef award, which honors a chef 30 years of age or younger, in 2013.
Source: PR Newswire